If you aren't into underwater photography then you may never have heard of an American company called Ikelite based in Indianapolis, Indiana. That is a shame because they are a shining example of a company that has made a place for itself by making good products and backing them up with excellent customer service.
Take for example my experience with them today. This week I purchased their DS50 Substrobe (a flash for use underwater). When I got the flash I read through the manual to figure out if I could use the two sets of AA Nickel-Metal Hydride (NI-MH) rechargeable batteries that I had instead of having to buy a bunch of disposable Alkaline batteries. The manual said that it would take NI-CAD batteries but nothing about NI-MH so I went ahead and e-mailed Ikelite. In less than 30 minutes I got a personal response. Fortunately that personal response said that the strobe would take my NI-MH batteries.
Several years ago I owned a camera kit manufactured by Ikelite. During a dive off of Key Largo, Florida the handle of the housing the camera was encased in separated from the housing and the housing and camera vanished into the ocean. Ikelite replaced the camera and housing no questions asked.
To top it all off the people of Ikelite have really embraced the internet and go out of their way to do things like post helpful (non-sales orientated) responses to technical questions that underwater photographers have on forums like the ones found at Wetpixel.
More companies should aspire to be like Ikelite.
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